15 de marzo - 21 de marzo

In this section you will have 30 minutes to answer 3 short questions. The section will be activated exactly at 15:00 and will end at 15:50 or when you use your 40 minutes, whichever occurs first. The part of the exam is worth 15 points or 20% of the exam grade.

To obtain a maximum grade for each question, you need to make your answers short and as precise as possible. The answers need to be typed in the space provided below each question. Remember, this is a Business Marketing exam. The objective of this activity is to demonstrate that you dominate the concepts, models and other types of learning acquired during the trimester. Please keep in mind that quantity can never compensate for lack of quality in the answer. Your objective is not to impress me, but to obtain points.

There is NO PENALIZATION for incorrect answers in this section. You are NOT ALLOWED to use pen/pencil and paper during this section of the exam. Any attempt to use pen/pencil and paper will be considered as academic dishonesty that can result in your expulsion from the exam premises.

IMPORTANT!!!

Remember, when you finish the first part of the exam you must close Respondus, return to the aula@esci browser and enter the second part so that Respondus can be reactivated.